Final renders and graphics by Danny Kraft
Given the large team working on this project responsibilities were spread out. I served as lead bridge between our team and those at Willard Gaming. In this role I recruited the team, collected preexisting branded materials, evaluated their criteria, and interpreted those criterion. Using this information myself and the other team members designed research activities to ascertain the details and preferences of their branding.These activities included mood boarding, logo preference testing, font preference testing, and a "dream jersey design" activity. Below are images from the test dream jersey activity carried out in person in which we had participants apply graphics to physical shirts. When the time came to carry out these tests with Willard Gaming, they were unavailable to meet in person so this test was moved online with the previously mentioned two, to be carried out on Miro. After conducting these tests we as a team each designed a jersey and logo to bring back to the Willard crew. After they deliberated on these we made minor adjustments to deliver the final product.
